Mothei wa rona
Monghali Jimmy Leung, mothehi, o na le boiphihlelo ba lilemo tse 43 tlhahisong ea lifeme 'me e bile mong'a lifeme a le mong ka lilemo tse 36.
Ho tloha 1980 ho isa 1984, o sebelitse e le moenjiniere ho Hong Kong Crown Asia Watch Group le Hong Kong Golden Crown Watch Manufacturing Co., Ltd.
Ho tloha 1984 ho isa 1986, o thehile Hong Kong Hip Shing Watch Co., Ltd. le Shenzhen Onway Watch Manufacturing Factory.
Ka 1986, o thehile Hong Kong Onway Watch Metal Co., Ltd. le Foshan Nanhai Onway Watch Industry Co., Ltd.
Mathoasong a 2000, o ile a qala ho hlahisa thepa ea ka ntle ea ho mena 'me a sebelisana le lihlahisoa tse tsebahalang linaheng tse ngata.
Eaba o theha Foshan Areffa Industry Co., Ltd ka 2003 mme a tsebisa mofuta oa kantle oa Areffa ka 2021.
Areffa ke moetsi oa lioache le thepa ea ka ntle e menaloang ka ntle e nang le boiphihlelo ba lilemo tse fetang 20. Re ntse re romella lihlahisoa tsa boleng bo holimo tsa kampong tsa kantle tse ntlafalitsoeng le tse nang le tokelo ea molao ke rona linaheng tse ling, ho kenyeletsoa Korea Boroa, Japane, Europe joalo-joalo.
Ha maraka a fetoha, ho e-na le ho hopotsa batho ho sheba nako, mothehi oa rona - Monghali Jimmy Leung o ile a etsa qeto ea ho theha letšoao le bolellang batho hore ba ananele le ho thabela nako. Ho etsa litente ke mokhoa o mocha oa ho sebelisana le batho le mokhoa oa bophelo oo batho ba lulang litoropong ba ka phomolang ho oona, ho ba haufi le tlhaho le ho phela bophelo ba phomolo.
Ha a ntse a hlahisa le ho hlahisa thepa ea ka tlung ea lihlahisoa tse tsebahalang lefatšeng ka bophara, Monghali. Ka hona, o ile a inehela ho aha lebitso la Areffa, mme a ikemisetsa ho ba lets'oao le phahameng la kampo la kantle la China.
Ntlafatso ea Brand
Areffa e thehiloe Foshan, China ka 2021.
Lihlahisoa tsa eona li kenyelletsa: litente, li-canopies, li-campers, litulo tse phuthoang, litafole tse phuthoang, libethe tse phuthoang, liraka tse menahang, li-barbecue grills, joalo-joalo.
Khetho ea rona ea boleng bo holimo le bokhabane ba rona bo hapile thoriso e atileng le lerato ho tsoa ho bareki.
Sekoti se seng le se seng se senyenyane se kopantsoe ka ho phethahetseng ho sebopeho sa karolo ka 'ngoe. Boqapi bo bonolo le bo tsotehang bo ka mamella ho hlahlojoa ha nako.
Lihlahisoa tsa rona li fapane ka setaele, li bobebe empa li tsitsitse, li bonolo empa li le fesheneng, 'me li fihlela litlhoko tsa bareki ba fapaneng.
Ka R&D e tsoelang pele le boqapi ba sehlopha se phahameng sa meralo, joale re na le lihlahisoa tse 38 tse nang le tokelo ea molao, 'me li ntlafalitsoe ho ba lets'oao la kantle la maemo a holimo China le kopanyang R&D, tlhahiso, moralo, thekiso le lits'ebeletso khoebong ea maemo a holimo.
Maemo a Brand
Re ananela boleng ba thepa e tala le mokhoa o sebetsang oa moralo. Lihlahisoa tsohle li etelletsa pele lisebelisoa tsa tlhaho: 1. Teak ea Burmese e tsoang merung e sa tsoakoang; 2. Bamboo ea tlhaho e fetang lilemo tse 5, joalo-joalo Ho tloha mohloling oa thepa e tala ho ea ho tlhahiso e latelang le ho bōptjoa ha thepa e tala, re laola ka thata ho latela litlhoko tsa rona tsa ho reka, ho hlahloba lihlahisoa tse felileng, le ho hlahloba lihlahisoa tse felileng.
Re hlokolosi ka lintlha tsohle tsa ts'ebetso, sekoti se seng le se seng, khetho e 'ngoe le e' ngoe ea thepa, le motsotso o mong le o mong oa nako. Ka moea oa mosebetsi oa matsoho le oa khoebo, re bentša lihlahisoa tsa rona ka pelo eohle 'me re ikitlaelletsa ho sebetsa hantle.
Re tseba hantle bohlokoa ba boleng ba sehlahisoa le ts'ebetso ea sehlahisoa, 'me re tsitlallela ho tsepamisa maikutlo ho boleng ba boleng bo holimo le boqapi ba mantlha. Boqapi bo botle bo kopantsoeng le moralo o ikhethang oa ts'ebetso bo na le setaele se ikhethileng se etsang hore bareki ba rona ba ikutloe ba khotsofetse ebile ba phutholohile.
Khopolo ea Brand
Ho Tloha Tseleng e Khōlō ho ea Tseleng e Bonolo
Re tsitlallela ho popontshwa le teboho. Lihlahisoa tsa rona tsa boleng bo holimo li boetse li kopana le sepheo sa motho e mong le e mong oa bophelo ba boikhathollo.
Ka liteko tse tsoelang pele le mekhoa e mecha, re ikitlaelletsa ho theha lets'oao le nang le tšusumetso le ho etsa hore lihlahisoa tsa rona li be le boleng bo holimo.
Re labalabela ho ba bo-pula-maliboho indastering ea thepa ea ka ntle.
Bonolo ke tsela eo re talimang bophelo ka eona. Sehlahisoa se setle se tlameha ho etsa hore motho a nahane le ho khona ho etsa hore basebelisi ba ikutloe ba thabile ba bile ba phutholohile.
Re 'nile ra khomarela maikutlo a bonolo,' me re tla tsoelapele ho rala lihlahisoa tse finyellang litlhoko tsa bareki libakeng tse ngata.
Re ikemiseditse ho tlola mefokolo ya moetlo. Le hoja re se rona feela 'marakeng, empa re ikitlaelletsa ho ba ba fapaneng m.
Ha re ntse re eketsa lebelo la rona la ntshetsopele naheng ka bophara, re boetse re tsitlallela ho boloka setso sa rona sa koporasi.
Ntle le ho tlisa lihlahisoa tse bonolo le tse ntle lefatšeng, re boetse re batla ho jala moea oa tokoloho hohle.
Bakeng sa batho ba mehleng ea kajeno, ba labalabela ho ba protagonist le moemeli oa mahala ho feta ho sebelisa lihlahisoa.
Brand Pono
Ho hloma liahelo ke mofuta oa ho ithabisa, ho lelekisa moea, le takatso ea batho ea tlhaho.
Re tšepa ho atametsa batho haufi le tlhaho, ho haha likamano pakeng tsa batho le batho, le likamano pakeng tsa batho le bophelo ka ho hloma liahelo.
Nka lisebelisoa tsa rona tse nkehang tsa kampo ho lula hole le pherekano le pherekano ea toropo le ho hlahloba mokhoa o fapaneng oa boiphihlelo.
Ka tlhaho, u ka natefeloa ke moea le pula, ua bona lithaba le linōka, kapa ua mamela pina ea bir.
